Lovejoy Farmers Market

Lovejoy Farmers Market was inspired by the goal of creating a welcoming and informative farmers market website.

Farmers markets are important to communities, but their websites often don’t effectively attract customers and vendors.

Recognizing this, I transformed Lovejoy Farmers Market into an example of a vibrant and engaging website.

industry

services

Retail
Agriculture
Food & beverage

Website Design
Content Writing
Brand Identity Design

PLAN A PROJECT

Lovejoy Farmers Market website in tablet and mobile view.

Home page

The Lovejoy Farmers Market homepage welcomes the community with information about all three market locations. Visitors can quickly find details like dates, times, and location, as well as learn about the market's commitment to local farmers and fresh produce.

The homepage also highlights programs that make fresh food affordable for everyone and provides clear calls-to-action for those interested in becoming a vendor or volunteer. A family testimonial and comprehensive footer ensure a positive, informative experience for all visitors.

A section of the food access page showing a woman paying with a SNAP card at the market.

A woman smiling and holding a basket of fresh vegetables on the Lovejoy Farmers Market website.

A Lovejoy Farmers Market website section on food access programs for different groups.

A Lovejoy Farmers Market website section about becoming a vendor or a volunteer.

Market page

The market page offers a complete guide to a specific market. Visitors can quickly find important market details and view images showcasing the vibrant atmosphere.

Parking information is provided to ensure a stress-free visit. Vendors are categorized for easy browsing, from fresh produce to local artisans. A call-to-action encourages visitors to explore the other market pages and discover all that Lovejoy Farmers Market has to offer.

A Lovejoy Farmers Market map showing parking options, including street, garage, and ADA parking.

A vendor list on the Downtown Farmers Market page, organized by category.

A website section on a market page showing the Magnolia and Sun Island markets.

Vendor page

The vendor page puts a spotlight on each business participating with the Lovejoy Farmers Market. Visitors are greeted with a photo of the vendor and their specialties, with a "Pre-order" button for those who offer it. This creates a personal connection and allows visitors to easily see what each vendor offers

The page also provides a vendor bio, contact info, social media links, and details about their offerings and participating markets. This gives vendors a platform to connect with customers and enhance the market experience.

A website section for White Caps Seafood Co. showing a man on a fishing boat with his catch.

A page for White Caps Seafood Co. with the owner's photo, bio, contact, and specialties.

A vendor page on the Lovejoy Farmers Market website with a footer and a pre-order button.

Food access page

The food access page highlights Lovejoy Farmers Market's commitment to making fresh, healthy food accessible to all members of the community.

The page provides detailed information about the food access programs available at the market, including eligibility requirements and how to apply. This ensures that individuals and families who may benefit from these programs can easily understand and access the support they need to put more healthy food on their tables.

A section explaining the SNAP Market Match program with a photo of a woman buying tomatoes.

A food access website page with a photo of a senior man and a vendor at a market.

A website page with text about the WIC program and a photo of fresh produce at a farm stand

Contact page

The contact page ensures that visitors can easily connect with the organizers of the Lovejoy Farmers Market. It offers various ways to get in touch, including phone, email, and a user-friendly contact form.