client

Cat Rescue Squad

Industry

Non-profit
Animal Welfare

services

Website Design
Content Writing
Brand Identity Design

This website for Cat Rescue Squad, a non-profit organization, reimagines how we connect with animal rescue. Ditching the typical sad imagery, it uses vibrant colors and playful illustrations to celebrate hope and second chances.  

The design, paired with compelling storytelling, makes it easy to understand how to help cats in crisis through adoption, fostering, or donations. This project proves that rescue websites can be both impactful and uplifting, showcasing the joy of giving cats a happy second chance at life.

Plan my project

Home Page

The home page uses a storytelling framework to connect with potential donors and volunteers. The home page clearly shows the problem (cats in crisis), the solution (the organization's efforts), and how visitors can help (through donations, adoption, or fostering).

This approach effectively communicates the mission and inspires action, all while maintaining a sense of joy and hope.

A homepage for Cat Rescue Squad, featuring a cartoon cat and text about rescuing cats.
A cat in a box on the Cat Rescue Squad website, with text about the impact of supporting the rescue.
Website shows cartoon illustrations for donating, adopting, or fostering cats from the rescue.
A Cat Rescue Squad website section with stats on donations and cats saved, plus three testimonials.
A website footer for Cat Rescue Squad with contact information, a cartoon cat, and a donate button.
Arrow back
Arrow forward

About Page

The about page goes deeper into the heart of Cat Rescue Squad, show their commitment to saving cats in crisis. It expands on their mission, highlighting their dedication to rehabilitation and finding loving forever homes.  

The page introduces the team members behind the organization, putting faces to the names of those who work tirelessly to make a difference.  

Ending with a clear call to action, the page encourages visitors to contribute to this life-saving work through donations, ensuring that Cat Rescue Squad can continue to provide care and support for cats in need.

Cat Rescue Squad's about section shows the mission statement and a cartoon cat on a book.
Two photos on the Cat Rescue Squad website, showing the founder and volunteer coordinator with cats.
A website footer for Cat Rescue Squad with contact information, a cartoon cat, and a donate button.
Arrow back
Arrow forward

Donate Page

The donate page provides a clear and convenient way for visitors to support Cat Rescue Squad's mission. It offers multiple ways to give, allowing donors to contribute directly through a secure online portal, or by exploring the organization's Amazon Wishlist and hand-picking items that directly benefit the cats in their care.  

The page also provides transparency by outlining how donations are used, highlighting essential needs like medical care, nutritious food, and hygiene supplies. The approach to this page positions visitors to choose their method of giving and understand the impact of their generosity.

The donate page on the Cat Rescue Squad website with a form for one-time or monthly donations.
A donation page, showing how gifts support medical care, food, hygiene, and toys.
A section of the donate page showing a cartoon cat in a paper bag and a link to an Amazon wish list.
Arrow back
Arrow forward

Adoption Page

The adoption page invites visitors to find their perfect match. It features a searchable database of adoptable cats, each awaiting their forever home.

The page outlines the simple three-step adoption process, setting expectations and guiding potential adopters.

Compelling adoption statistics and heartwarming testimonials further inspire visitors to open their hearts and homes.

For those not quite ready to adopt, a prominent call-to-action directs them to explore fostering opportunities, ensuring that every visitor finds a meaningful way to contribute to Cat Rescue Squad's mission.

A section of the Cat Rescue Squad adopt page showing a cartoon cat and three steps to adoption.
A section on the Cat Rescue Squad adopt page detailing the three-step adoption process.
A gallery of three cats named Charlotte, Jake, and Opeth, with photos and descriptions.
A Cat Rescue Squad adopt page showing adoption statistics and three happy adopter stories.
A website section about fostering cats, with a cartoon cat waving and a "Foster a cat" button.
Arrow back
Arrow forward

Foster Page

The foster page provides a pathway for animal lovers to temporarily open their homes and hearts to cats in need.  It outlines the three-step process to become a foster cat parent, making it easy for potential fosters to understand the commitment involved.  

Inspiring foster statistics and testimonials from those who have already experienced the joys of fostering further encourage visitors to consider the rewarding opportunity.  

For those who may not be ready to foster, a clear call-to-action at the end of the page directs them to the donate page, offering an alternative way to support Cat Rescue Squad's mission and help cats find their forever homes.

A page on the Cat Rescue Squad website explaining how to foster a cat.
A page on the Cat Rescue Squad website explaining how fostering works and showing statistics.
A website section on fostering with three testimonials from happy foster families.
A website section about donating, with a cartoon cat waving and a link to the donate page.
Arrow back
Arrow forward

Contact Page

The contact page ensures that visitors can easily connect with Cat Rescue Squad. It provides multiple avenues for communication, allowing individuals to reach out via email, phone, or by submitting a message through the user-friendly contact form.

This straightforward approach ensures that anyone interested in supporting the organization, whether through adoption, fostering, or donations, can quickly and easily get in touch.

A page on the Cat Rescue Squad website with a contact form and company information.

What's next?

More good stuff

A computer mockup example of what The Lion's Den landing page looks like.

Garcia Landscaping

A landscaping website that makes it easy for visitors to get a quote.

View the Garcia Landscaping project
The Lion's Den website homepage, inviting users to improve their fitness and master mixed martial arts. The page features a hero image of a male boxer with punching bags with text promoting their services and a call-to-action button "Buy sessions." Below are images showcasing different disciplines like Brazilian Jiu-Jitsu, Kickboxing, Muay Thai, and Submission Wrestling.

Lovejoy Farmers Market

A farmers market website that wants to attract customers, vendors, and volunteers.

View the Lovejoy Farmers Market project

How I can help you build a website you're confident in

Two options, depending on your needs and budget.

Custom Website
For businesses who want their website to bring in more customers and money.
Starting at
$4,000
Strategy workshop
Website design
Website development
Training
Website Audit
For businesses who want a better website, but don't know where to start.
Flat rate
$150
Video website walkthrough
Easy-to-understand report
Recommended actions
After-purchase support